I had the privilege of working with the iconic Beigel Shop on Brick Lane to refresh and modernise their logo as well as their shopfront signage. I lead the design of an updated shopfront fascia (we still kept that iconic font and colour choice don't worry), as well as some other additions to their space, my personal favourite to design being a pretty fun projecting sign!​ The project focused on balancing tradition with functionality, and working hard to keep the brand as recognisable as their bagels (or should i say "beigels"?)